We offer uniquely specialized capabilities in the areas of :
for products, packaging, and corporate identity systems, by working closely
with both national and international design and communication firms and
- Positioning and Strategy Formulation
- Design Evaluation
- Trademark Search Services
Creating a successful name requires input and expertise from a variety of
sectors. The team at Plexus presents diverse and rich backgrounds within a
collaborative effort. We believe that we have a uniquely experienced core
group that understands and works towards the full objective of a naming
Our core team is supported by a network of individuals who contribute
material knowledge and influence from other categories relevant to product
Frank C. Sutton
Business Strategy and Marketing:
National and International experience in marketing consulting and
specializing in strategic planning as it relates to image, positioning,
branding and new product development. Bringing an external perspective,
Frank is often invited to play a senior management role in strategic
business development. He has taught contemporary marketing for the
University of California, holds a B.A. in economics from the University of
the Pacific, and completed graduate studies at the Wharton School of
Business. He has consulted with major advertising and design firms both in
the US and overseas.
Linguistics and Philology
Douglas has spent the last decade consulting in areas of linguistic
analysis, dialect research, and phonetics. He is also the Senior Learning
Skill Counselor for Muir College at UCSD. He has the enviable credential of
equal parts academic and hands-on ability; along with a B.A. in Classical
Studies from UCSC, he has an M.A. in Comparative Literature and has
completed Ph.D. research at UCSD. While born in the US, he lived in
Germany for 16 years and traveled extensively throughout Europe during that
period. He is bilingual in English and German, proficient in Latin, studied
Ancient Greek, and has a working knowledge of French and Spanish.
Brand Design and Positioning
Has worked in the UK, the Middle East, Japan, and for the last 12 years in
the US as designer and strategic planner for major branding assignments.
She has B.A. in Typographic Design from London College of Printing and
worked for Bright Strategic Design as VP of Client Services for 10 years.
Through ACCORDION she has become actively involved in positioning and
branding in the digital arena, as well as the evolution of brand identity
in today's business climate.
Ronald A. Brandon
Marketing and Illustration
A former VP and Director of Client Service for Poppe Tyson, the
business-to-business subsidiary of BOZELL Worldwide, where he was
responsible for development and implementation of global advertising and
business development programs. Ron's undergraduate degrees are in art, and
biology, with an M.S. in Medical Illustration. He has over twenty years
experience in promoting the most important marketing elements, particularly
within the challenging field of science, technology and medicine.
Additionally, Ron's work has been recognized internationally by the Medical
Marketing Association and the Association of Medical Illustrators.
Branding and Creative Strategy
Creating unique and innovative brands is Bettina's speciality. Combining
East Coast agency experience and rare consumer insight, she develops an
emotional attachment between product and target audience. The result is
a powerful brand which fluorishes in today's relationship driven
marketplace. Bettina has served as the key creative consultant on accounts
of every size and vertical, from fast food to industry-specific software.
She earned an M.S. in Mass Communication from Boston University, holds
undergraduate degrees in Advertising and Journalism, and has taught
communication courses at Johnson & Wales University.