THE VALUE OF BRAND NAMES
Memorable brand names play a vital role in creating and sustaining product image in today's competitive markets. Successful names form the basis of consumer and company profitability.
Brand names have proven to be a major factor in determining the selling
price of U.S. companies. While there is no single measure for assessing the
quantitative value of brand names, their intrinsic value is widely
acknowledged by leading consumer product marketers, and increasingly, by
Wall Street. Although some of the most widely recognized brand names in the world come from the U.S., they are accorded a more formal status in other countries, such as the U.K., where generally accepted accounting practices list their value on the balance sheet.
BRANDS IN GLOBAL MARKETS
Successful branding and naming strategies face new challenges in today's
global business arenas. Name generation methods must address international marketing issues
while at the same time incorporating the linguistic characteristics of
diverse national languages.
WHAT'S UNIQUE TO PLEXUS
Plexus is a creative and systematic approach to name development founded on an etymologically-based process; It ensures that the name of your product reflects your marketing goals.