The Plexus process generates a large number of heterogeneous name options by using the separate language pools that contribute to the English language. Specifically, it recombines root words, roots of words, cognates, and synonyms from western and Indo-European linguistic heritage. This method enables us to create a substantial list of names that signify the attributes and key words characterizing your product or service.

Results are attribute and personality-driven without compromising the real world viability of name creations. The varieties of unique and different name candidates are also common sense, user-friendly, and pronounceable.

Blends of different and specific word pools, including mythological, historical, or language and field-specific word-categories can be added to the key attributes for intermixed creations. This is especially important for companies who want to create names for use in multilingual and global markets.

METHODOLOGY
The objective of our methodology is to produce alternative brand names which meet the positioning statement and naming criteria agreed upon for the product. Some or all of the following phases may be utilized:

1. SITUATION ANALYSIS AND STRATEGY
2. NAME CREATION AND LINGUISTIC DEVELOPEMENT
3. NAME EVALUATION
4. FINAL NAME SELECTION






* PREVACARE is the name that Johnson & Johnson Medical choose as their global brand for a new line of skin care products.